![]() Play all of the photos together at speed and it will look like your objects are moving independently. Cost of cinemagraph pro software#Once you've got all of your photos, you can run these through a tool like Kapwing or you can export them to a piece of software like iMovie (already installed on most Macs). In between each photo you take, ever so slightly move your objects so that they're telling the story you want them to. With the tripod set up, take a load of photos, making sure your camera phone stays in the exact same position each time. Ideally, this area will have good natural light and few shadows. If you're regularly going to be creating stop-motion video for your brand, then it's worth purchasing a phone tripod to keep your photos steady ( Amazon stocks lots of cheap tripods). ![]() To get started with stop-motion video, find a flat surface and set up the objects you'll be photographing. The end result looks brilliant and, once you've got the hang of it, it's easier than it looks. Stop-motion animation is one of our favourite video techniques. Get some inspiration for your boomerang by checking out and #BoomerangOfTheWeek. The best boomerangs are ones where the movement is hypnotic. You can share a boomerang straight from the app or save it to your camera roll for later. Simply head to Instagram Stories, aim your camera, press a button and watch your endless loops of video magic come to life. You’ll automatically have access to Boomerang if you have the Instagram app. Cost of cinemagraph pro series#Launched by Instagram in 2015, Boomerang is a video tool that takes a series of photos and stitches them all together to create a mini video that plays forwards and backwards. Should the post make them take action? Pick a motivating image that uses text to illustrate its point (take the GIF above as an example of this). Do you want to make them laugh? Go for a popular cultural reference that everyone will understand. When you're deciding which GIF to use, think about what emotion you want your audience to feel when they see your post. Simply choose the one you want and download it. If you want to make things super quick and easy for yourself, you can search through millions of already existing GIFs on GIPHY. ![]() This is perfect if you have some existing video content that you think needs a refresh and a more modern format. Choose the 'Pictures to GIF' option if you'd like to upload pictures to animate them into GIF format or convert an existing piece of video into a new GIF using the 'Video to GIF' function. Firstly, you can create your own using a website like Make A GIF. There are a couple of ways to go about using GIFs. Everybody loves a good GIF (that's a fact) but as well as showing the fun side of your brand, GIFs also improve click-through and conversion rates. ![]()
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